How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 52% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,780 B2B marketers and 3,306 B2C marketers. The following table summarizes the results:

a. Give an example of a simple event.

b. Give an example of a joint event.

c. What is the complement of a marketer who plans to increase use of LinkedIn?

d. Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?

Transcribed Image Text:

BUSINESS FOCUS INCREASE USE OF LINKEDIN? B2B Total B2C 1,719 1,587 3,306 1,353 427 1,780 3,072 2,014 5,086 Yes No Total