When the Internet firm eToys went public in May 1999, its CEO Toby Lenk’s stock holdings were worth $850 million on the first day the company’s stock traded on the New York Stock Exchange. Lenk is quoted as having said to his CFO that day that they would live to regret the run-up, but still decided to build capacity to support $500 million in sales. In the context of catering and the BPV framework, discuss what Lenk might have meant when he invoked the possibility of experiencing regret at some future time.