How can incorporating emotional factors, as with the affect heuristic, help in determining choices that are better
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How can incorporating emotional factors, as with the affect heuristic, help in determining choices that are better by rational standards?
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Emotions can trigger cognitive reasoning processes particularly where the anticipated outcomes ...View the full answer
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Related Book For
Behavioral Finance
ISBN: 9780190868741
1st Edition
Authors: H. Kent Baker, Greg Filbeck, John R. Nofsinger
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