Assume that a company purchases a months worth of ad time on a digital billboard in a
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Assume that a company purchases a month’s worth of ad time on a digital billboard in a major city. How could the company evaluate the campaign’s impact on customers?
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There are several ways a company could evaluate the impact of a new advert...View the full answer
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Related Book For
Introduction To Business Analytics
ISBN: 9781265454340
1st Edition
Authors: Vernon Richardson, Marcia Watson
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