Consider a major Internet company whose social media platform you use regularly. Suppose this company is considering

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Consider a major Internet company whose social media platform you use regularly. Suppose this company is considering purchasing one of its competitors to gain market share. Develop a spreadsheet model to help this company analyze the impact of the purchase on its revenues, costs, and profits. Research the company’s key competitors. Use the spreadsheet model to identify the best takeover target.

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Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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