How might Netflix classify its customers into segments based on the following? Give examples of each and

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How might Netflix classify its customers into segments based on the following? Give examples of each and explain your answers.

a. Communication touchpoints (websites, email, snail mail)

b. Human touchpoints (interaction with a salesperson or customer service representative)

c. Physical touchpoints (physical store location, product and packaging)

d. Sensory touchpoints (fragrances, store lighting, store design)

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Introduction To Business Analytics

ISBN: 9781265454340

1st Edition

Authors: Vernon Richardson, Marcia Watson

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Question Posted: Jul 25, 2023 02:48 AM

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How might Netflix classify its customers into segments based on the following? Give examples of each and

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a Which method of communication is most effective for d...View the full answer

Introduction To Business Analytics

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