JetBlue is a major U.S. airline that ranked seventh in the U.S. in 2021 based on number

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JetBlue is a major U.S. airline that ranked seventh in the U.S. in 2021 based on number of passengers carried. JetBlue has 270 aircraft and services 104 destinations. Consider three decisions below that an airline such as JetBlue must make. For each decision, tell if it is strategic, tactical, or operational and explain.

a. Which crew should be assigned to a given flight?

b. Should we compete on low cost or quality?

c. What type of aircraft should we purchase?


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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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