Subset the data set to include only sales professionals in one of the two product groups. Cluster

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Subset the data set to include only sales professionals in one of the two product groups. Cluster the sales professionals based on numerical variables of your choice (e.g., age, salary). Determine the appropriate number of clusters. Describe each cluster and compare the average net promoter scores of the clusters.

 

Sales_RepBusinessAgeFemaleYearsCollegePersonalityCertficatesFeedbackSalarySales_RepSales_Rep
1Hardware5912YesDiplomat12.017020011
2Hardware52010YesDiplomat43.6413300022
3Software4711YesExplorer13.885260033
4Hardware6102YesDiplomat32.709600044
5Software3901NoDiplomat53.4412200055
6Hardware2806YesExplorer12.436000066
7Software2511YesExplorer53.36800077
8Hardware51110NoExplorer02.154380088
9Hardware3404YesDiplomat22.919200099
10Hardware3811YesExplorer51.23734001010
11Software53111YesExplorer23.93934001111
12Hardware4111YesSentinel12.26518001212
13Hardware4001NoDiplomat43.601160001313
14Software4102YesExplorer32.17890001414
15Hardware4612YesAnalyst14.00618001515
16Hardware3814YesDiplomat12.37574001616
17Software3902NoSentinel23.00570001717
18Hardware5211NoSentinel02.72506001818
19Software5412YesExplorer52.04902001919
20Hardware2401YesAnalyst12.66390002020
21Software5301YesExplorer22.42750002121
22Hardware3711YesDiplomat23.71966002222
23Software3211YesExplorer33.42616002323
24Hardware3302YesExplorer11.16600002424
25Software5511YesAnalyst11.99530002525
26Software2712YesDiplomat62.93736002626
27Hardware5812YesExplorer43.54734002727
28Software5217YesSentinel13.37466002828
29Software2601YesExplorer23.29770002929
30Software2818YesDiplomat32.50664003030
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Related Book For  answer-question

Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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