Subset the data set to include only sales professionals in one of the two product groups. Cluster
Question:
Subset the data set to include only sales professionals in one of the two product groups. Cluster the sales professionals based on numerical variables of your choice (e.g., age, salary). Determine the appropriate number of clusters. Describe each cluster and compare the average net promoter scores of the clusters.
Sales_Rep | Business | Age | Female | Years | College | Personality | Certficates | Feedback | Salary | Sales_Rep | Sales_Rep |
1 | Hardware | 59 | 1 | 2 | Yes | Diplomat | 1 | 2.01 | 70200 | 1 | 1 |
2 | Hardware | 52 | 0 | 10 | Yes | Diplomat | 4 | 3.64 | 133000 | 2 | 2 |
3 | Software | 47 | 1 | 1 | Yes | Explorer | 1 | 3.88 | 52600 | 3 | 3 |
4 | Hardware | 61 | 0 | 2 | Yes | Diplomat | 3 | 2.70 | 96000 | 4 | 4 |
5 | Software | 39 | 0 | 1 | No | Diplomat | 5 | 3.44 | 122000 | 5 | 5 |
6 | Hardware | 28 | 0 | 6 | Yes | Explorer | 1 | 2.43 | 60000 | 6 | 6 |
7 | Software | 25 | 1 | 1 | Yes | Explorer | 5 | 3.3 | 68000 | 7 | 7 |
8 | Hardware | 51 | 1 | 10 | No | Explorer | 0 | 2.15 | 43800 | 8 | 8 |
9 | Hardware | 34 | 0 | 4 | Yes | Diplomat | 2 | 2.91 | 92000 | 9 | 9 |
10 | Hardware | 38 | 1 | 1 | Yes | Explorer | 5 | 1.23 | 73400 | 10 | 10 |
11 | Software | 53 | 1 | 11 | Yes | Explorer | 2 | 3.93 | 93400 | 11 | 11 |
12 | Hardware | 41 | 1 | 1 | Yes | Sentinel | 1 | 2.26 | 51800 | 12 | 12 |
13 | Hardware | 40 | 0 | 1 | No | Diplomat | 4 | 3.60 | 116000 | 13 | 13 |
14 | Software | 41 | 0 | 2 | Yes | Explorer | 3 | 2.17 | 89000 | 14 | 14 |
15 | Hardware | 46 | 1 | 2 | Yes | Analyst | 1 | 4.00 | 61800 | 15 | 15 |
16 | Hardware | 38 | 1 | 4 | Yes | Diplomat | 1 | 2.37 | 57400 | 16 | 16 |
17 | Software | 39 | 0 | 2 | No | Sentinel | 2 | 3.00 | 57000 | 17 | 17 |
18 | Hardware | 52 | 1 | 1 | No | Sentinel | 0 | 2.72 | 50600 | 18 | 18 |
19 | Software | 54 | 1 | 2 | Yes | Explorer | 5 | 2.04 | 90200 | 19 | 19 |
20 | Hardware | 24 | 0 | 1 | Yes | Analyst | 1 | 2.66 | 39000 | 20 | 20 |
21 | Software | 53 | 0 | 1 | Yes | Explorer | 2 | 2.42 | 75000 | 21 | 21 |
22 | Hardware | 37 | 1 | 1 | Yes | Diplomat | 2 | 3.71 | 96600 | 22 | 22 |
23 | Software | 32 | 1 | 1 | Yes | Explorer | 3 | 3.42 | 61600 | 23 | 23 |
24 | Hardware | 33 | 0 | 2 | Yes | Explorer | 1 | 1.16 | 60000 | 24 | 24 |
25 | Software | 55 | 1 | 1 | Yes | Analyst | 1 | 1.99 | 53000 | 25 | 25 |
26 | Software | 27 | 1 | 2 | Yes | Diplomat | 6 | 2.93 | 73600 | 26 | 26 |
27 | Hardware | 58 | 1 | 2 | Yes | Explorer | 4 | 3.54 | 73400 | 27 | 27 |
28 | Software | 52 | 1 | 7 | Yes | Sentinel | 1 | 3.37 | 46600 | 28 | 28 |
29 | Software | 26 | 0 | 1 | Yes | Explorer | 2 | 3.29 | 77000 | 29 | 29 |
30 | Software | 28 | 1 | 8 | Yes | Diplomat | 3 | 2.50 | 66400 | 30 | 30 |
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Related Book For
Business Analytics
ISBN: 9781265897109
2nd Edition
Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen
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