When creating association rules, why is it common to only consider rules with a support measure above

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When creating association rules, why is it common to only consider rules with a support measure above a minimum threshold?

a. Rules with too low of a support are unlikely to be true.

b. Rules with too low of a support measure may not occur frequently enough to represent true correlated itemsets or to be useful for business decision making.

c. Rules with too low of a support are unsurprising.

d. A minimum support threshold is unnecessary if item granularity is defined appropriately.

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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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Question Posted: Apr 27, 2024 11:03 PM

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When creating association rules, why is it common to only consider rules with a support measure above

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The reason it is common to only consider association rules with a support measure above a minimum threshold when creating association rules is b Rules ...View the full answer

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