Which predictive analytics technique would a data analyst use to place a companys customers into different segments

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Which predictive analytics technique would a data analyst use to place a company’s customers into different segments or categories?

a. Classification

b. Regression

c. Time series analysis

d. What-if analysis

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Related Book For  answer-question

Introduction To Business Analytics

ISBN: 9781265454340

1st Edition

Authors: Vernon Richardson, Marcia Watson

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