How can communications and interventions designed to scare their intended audience backfire? For what types of messages

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How can communications and interventions designed to scare their intended audience backfire?

For what types of messages is the scare approach useful?

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Health Communication Strategies And Skills For A New Era

ISBN: 9781284065879

1st Edition

Authors: Claudia Parvanta, Sarah Bass

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Question Posted: Feb 04, 2024 02:01 AM

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Why can communications and interventions designed to scare their intended audience backfire? What types of messages is this approach useful for?
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How can communications and interventions designed to scare their intended audience backfire? For what types of messages

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Health Communication Strategies And Skills For A New Era

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