With another student, decide on the best strategy for a message to all employees announcing that to avoid layoffs, the company will reduce salaries by 10 percent for the next six months.

1. If the company is small and all employees work in the same location, which medium would you recommend for communicating this message?

2. If the company is large and employees work in a variety of locations around the world, which medium would you recommend for communicating this message?

3. How is the audience likely to respond to this message?

4. Based on this audience analysis, would you use the direct or the indirect approach for this message? Explain your reasoning.