Review the section on vision statements and discuss the following: Which of the vision statements presented

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Review the section on vision statements and discuss the following:

■ Which of the vision statements presented in the chapter, do you like best and why?

■ Do you think length of the statement matters? Why or why not?

■ Think of a small local company and write a vision statement for it.

■ Find three vision statements online and critique them in terms of how aspirational they are.

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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