Reviewing a new critical marketing book, Adrian Wooldridge of The Economist cites these three examples of how
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Reviewing a new critical marketing book, Adrian Wooldridge of The Economist cites these three examples of how today’s “hidden persuaders” ply their trade:
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Marketers have long known that the most powerful persuader is ...View the full answer
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Related Book For
Business Communication Process and Product
ISBN: 978-1285094076
8th edition
Authors: Mary Ellen Guffey, Dana Loewy
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