What is brand loyalty? Why is it important to companies? What brands are you most loyal? Are

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What is brand loyalty? Why is it important to companies? What brands are you most loyal? Are there product categories where loyalty is stronger than for others?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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