A. The term big data gets misused and overused at marketing conferences.

B. Geraldine gave the speech Making Big Data Work for You.

C. A Wall Street Journal reporter interviewed her after the speech.

D. She has received the Marketer of the Year Award twice 2015, 2019.

E. I think her key catchphrase was big data is a big mess without planning.

F. Big data refers to the exponential growth in data volume, data velocity, and data variety.

G. Geraldine cited a study called Managing Big Data in the Journal of Marketing Science.

H. She sent us the slide deck an attachment in a May 15 email with all the findings from her study.

I. After finishing her presentation, she told our employees, I’m happy to help your marketing team make a plan to use big data in your business.

J. She told us that we could find a lot of useful information in the Harvard Business Review and MIT Sloan Management Review.