A. What influence do you think Sir Richard Branson's background in journalism had on his current social media behavior?

What can you learn from journalists as you think about your social media presence?

B. Based on the Ideas in Action feature as well as your review of Branson's social media activity, how would you categorize the content of his posts? Which posts are most effective and why?

C. Based on the Ideas in Action feature as well as your review of Branson's social media activity, how would you categorize the tone of his posts? What type of tone would you like to adopt in your posts?