AIDAattention, interest, desire, and actionis a long-established and widely used pattern for persuasive sales messages. Why do

Question:

AIDA—attention, interest, desire, and action—is a long-established and widely used pattern for persuasive sales messages. Why do you think AIDA works so well?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Business Communication Polishing Your Professional

ISBN: 9780134740225

4th Edition

Authors: Barbara Shwom, Lisa Snyder

See More Books

Question Posted: Mar 04, 2024 09:13 AM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
Having read the material in Sentence-Level Stylistics, share the following: What was unsurprising? In other words, what did you know or suspect already that you already practice and find easy to...
Now that you have background on ethics and a set of skills for evaluating ethical issues, the application to real-life dilemmas seems fairly straightforward. However, there is one additional aspect...
The North American and European continents are moving apart at a rate of about 3 cm/y. At this rate how long will it take them to drift 500 km farther apart than they are at present?
Assume that the term structure is upward-sloping. How would you respond to the following statement? Given the current yield curve, a company should borrow short-term rather than long-term. It will be...
Pure water has very few ions (about 1.2 10 14 ions per cubic centimeter), giving it a high resistivity, about 1 10 5 m at 37C. Blood plasma has a much lower resistivity of roughly 0.6 m at 37C due...
Repeat Problem 8.52 for a circular tube of diameter $D=2 \mathrm{~mm}$, an applied heat flux of $q^{\prime \prime}=200,000 \mathrm{~W} / \mathrm{m}^{2}$, and a mass flow rate of \(\dot{m}=10...
The contribution margin income statement of Dandy Donuts for May 2012 follows: Dandy sells three dozen plain donuts for every dozen custard-filled donuts. A dozen plain donuts sells for $6, with a...
2. Write ARM Thumb-2 Assembly language code to perform the following logic: int Chose (int choice) 1 switch (choice) { case 'A': print("You choose: A "); break; case 'B': print("You choose: B ");...
A major pharmaceutical wholesaler buys brand drugs from a manufacturer at wholesale prices and sells them to pharmacies at retail prices. It estimates that the wholesale (W) price, the retail (R)...
What does AIDA stand for?
What are four types of business messages that typically require persuasion?
What is the difference between a traditional orientation program and a Realistic Orientation Program for Entry Stress (ROPES)? What is the difference between a realistic job preview (RJP) and ROPES?...
Tea has been in the limelight recently thanks to increasing global demand, especially in emerging economies like China and India. China, India, Kenya, and Sri Lanka are some of the largest producers...
Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual agency brands.
Explain some of the tactics global companies can use to combat the problem of gray market goods.
Explain the concept of transfer pricing.
Describe the different categories of retail operations that are found in various parts of the world.
The following information about the payroll for the week ended December 30 was obtained from the records of Arnsparger Equipment Co.: Instructions: 1. Assuming that the payroll for the last week of...
The slopes of the tangents at the points where the curve y = x2 - 4x intersects the X-axis is 1) 1 2) +2 3) +3 4) +4
a. Where should I send the application form to? b. Where should I send the application form? Choose the sentence that is expressed more effectively.
San Francisco is _____________ Hawaii than Los Angeles is. (a) more close, (b) closer to Choose the correct option.
________________ must complete their portfolios to pass the course. (a) Each student, (b) All students Choose the correct option.
es Hart, Attorney at Law, experienced the following transactions in Year 1, the first year of operations: 1. Accepted $16,600 on April 1, Year 1, as a retainer for services to be performed evenly...
Dahlia Corporation has a current accounts receivable balance of $439,516. Credit sales for the year just ended were $5,503,810. a. What is the receivables turnover? Note: Do not round intermediate...
Why does the organizational structure hold political significance? Provide an in-depth analysis of this concept using examples from both academic literature and real-world instances. Additionally,...

AIDAattention, interest, desire, and actionis a long-established and widely used pattern for persuasive sales messages. Why do

Question:

Step by Step Answer:

The AIDA modelAttention Interest Desire and Actionis a highly effective pattern for persuasive sales ...View the full answer

Business Communication Polishing Your Professional

Students also viewed these Business questions