All-Weather Inc. invited applications for the position of sales representative. This person will be based in Nebraska and will be responsible for sales of All-Weather’s vinyl windows in local markets, including single- and double-hung windows and casement windows. The job description for the position reads as follows:

Write a response in which you discuss the strengths and weaknesses of both applicants. Judging just from their cover letter, which applicant would you prefer to hire? Why?

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The Sales Representative (Residential Sales) will be responsible for successful market penetration of identified market segments. Specifically, the duties include achieving targeted sales, conducting product demonstrations, contacting customers and other stakeholders, gathering market intelligence, preparing market and sales reports, com- municating with internal customers, coordinating between customers and the Service and Installation Group, participating in meetings of trade associations and government agencies, attending company training events, and performing other duties assigned by managers. The ideal candidate will be someone with a BS degree, preferably with a technical major. Additionally, the candidate must have at least one year of sales experi- ence, preferably in industrial products. Candidates with experience in brand marketing will also be considered. Among skills for the job, the candidate must possess com- puter skills, PR and communication skills, teamwork skills, and the ability to perform basic mathematical computations.