Find a job announcement for a position of interest to you. Using Figure 16.2 as a guide, do the following:

A. Group and categorize the key abilities and attributes that are being sought.

B. Describe your fit with these abilities and attributes.

C. Explain how you can compensate for abilities or attributes that you have not yet fully developed.

Figure 16.2

Transcribed Image Text:

Job Summary Location 84341 Job Type Full-time Reference Code 831481809 Credit Union Field Marketing Specialist Organization: Anchor Federal Credit Union Network Education Required: College degree Experience Required: 1-3 years Position Description: Works with managers throughout the Anchor Federal Credit Union network to develop local marketing events to promote Credit Union membership. Coordinates all activities for each event, including supply distribution, prizes, and duration of campaign, budget, marketing support, and staffing. Responsible for tracking results and providing recommendations for future events. Also is responsible for collecting and maintaining data related to market conditions of each proposed site. Performs various other marketing and support functions when not traveling including general promotional development, membership surveys, collateral production and tracking, retiree package mailings, and other projects as assigned by the VP of Marketing. Position Requirements: Develops individual marketing activities to support branch growth and/or agency events. Travels to various locations throughout the country to organize events. Analyzes market conditions to ensure that the marketing activity is in line with the demographics of that particular region. Provides annual profile of demographics for each region. Oversees budget for each activity. Is responsible for reporting variances on a monthly basis. Works with outside vendors to solicit participation in marketing activities. Actively promotes the participation of both staff and monetary contributions from these outside sources. Works with VP and AVPs of branches to set priorities and establish goals for each event. Tracks results of each event and analyzes the success/shortfall of each. Distributes reports for review. Tracks marketing collateral inventory for branches and DMs. Ensures timely distribution and proper inventory controls. Develops mailings for account generation and retention. Develops ongoing mail programs to DMs and BCO managers for relationship development throughout the agency side of the business. Makes routine phone calls to HR managers, DMs, and BCO managers to establish event schedules, coordinate Financial Finesse seminars, and maintain relationships throughout the organization. Performs other duties as assigned. Position Attributes: Candidate must be able to travel 25-30% domestically. A minimum of 2 years of field marketing and sales experience. Candidate must have presentation skills and experience.