Motivating your audience is particularly important when you are asking them to do something that is difficult

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Motivating your audience is particularly important when you are asking them to do something that is difficult or that they are resistant to doing. Imagine that you are writing a persuasive email, requesting a colleague to organize a holiday fundraising drive. Assume that the recipient would be initially resistant because of the responsibility and effort required.

What content could you include to motivate that person to agree to the job?

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