Using the FAIR test, evaluate Tim Cooks open letter to customers (published as A Message to Our
Question:
Using the FAIR test, evaluate Tim Cook’s open letter to customers
(published as “A Message to Our Customers” on February 16, 2016, on the Apple website: www.apple.com/customer-letter/). Address each aspect of the FAIR test:
(a) facts (how factual was the communication?);
(b) access (how accessible or transparent were the motives, reasoning, and information?);
(c) impacts (how did the communication impact stakeholders?);
(d) respect (how respectful was the communication?).
See Figure 1.4 for more information about the FAIR test.
Consider using other sources to help you evaluate Cook’s letter.
You can find a variety of online information. Some online articles you might consider include the following:
● Examples of various views of Apple’s position: “Apple v.
Washington over Encryption” in The New York Times, available at http://www.nytimes.com/2016/02/19/opinion/apple-vswashington-
over-encryption.html?_r=0
● The view of an editorial board: “Why Apple Is Right to Challenge an Order to Help the F.B.I.” by The New York Times Editorial Board, The New York Times, available at www.nytimes.
com/2016/02/19/opinion/why-apple-is-right-to-challenge-an-orderto-
help-the-fbi.html
● The international complications of the issue: “While It Defies U.S. Government, Apple Abides by China’s Orders—and Reaps Big Rewards” by David Pierson in the Los Angeles Times, available at http://www.latimes.com/business/technology/la-fiapple-
china-20160226-story.html
● Public opinion polls: “More Support for Justice Department Than for Apple in Dispute over Unlocking iPhone,” by the Pew Research Center, available at www.people-press.org/2016/02/22/
more-support-for-justice-department-than-for-apple-in-disputeover-
unlocking-iphone/
● The views of other tech companies: “Bill Gates Says Apple-FBI Fight Is Not Black and White,” by Charles Riley in CNNMoney, available at money.cnn.com/2016/02/23/technology/bill-gatesapple-
fbi-encryption/
● The Apple approach to privacy: “The Most Personal Technology Must Also Be the Most Private,” available at http://www.apple.
com/privacy/approach-to-privacy/
● A public relations perspective of Apple’s actions: “The Optics of Apple’s Encryption Fight,” by Kaveh Wadell in The Atlantic
(online), available at http://www.theatlantic.com/technology/
archive/2016/02/why-apple-is-fighting-the-fbi/463260/
● Reactions by victims of the terrorism: “Anger, Praise, for Apple for Rebuffing FBI over San Bernardino’s Killer’s Phone” by Greg Botelho, Lorenza Brascia, and Michael Martinez on the CNN website, available at http://www.cnn.com/2016/02/18/us/
san-bernardino-shooter-phone-apple-reaction/index.html
Figure 1.4
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