Write a blog about a business issue or topic of interest to you and that provides content that is valuable to others. You should develop the blog with a specific audience in mind and provide original, insightful entries. Also, you should develop your blog with your own career interests and desired online reputation in mind. You will write five entries. Each entry should be roughly 700 to 1,000 words. The five entries should combine to meet the needs of your target audience and develop your personal brand. For each blog post, consider applying the following formula:

(a) one or two takeaway messages;

(b) a catchy title and opening;

(c) a winning tone for blogs—helpful, personalized, positive, informative, fun, and interesting;

(d) hyperlinks to interesting articles, videos, etc.;

(e) images if you’d like (not required); and

(f) concise writing with fairly short paragraphs.