You are residence director at Expensive Private University.

Enrollment at your school has been declining because of repeated publicity about excessive drinking among the students.

Last year, 23 were treated for alcohol poisoning at the local hospital, and one died.

You have been ordered by the president of EPU to develop alcohol-free activities for the campus and ways to persuade students to participate. They want your plans by the end of June so EPU can work on implementing them for the next academic year. Write the email to them detailing your plans. Write a second email to your instructor explaining your persuasive strategies.

■ Who are your audiences?

■ Do they share any common ground?

■ What objections will your audiences have?

■ What are some ways you can deal with those objections?

■ What pitfalls do you need to avoid?