1. What factors contributed to this decision? In answering this question, relate your response to the external...

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1. What factors contributed to this decision? In answering this question, relate your response to the external environment of business.

2. How will McDonald’s move toward natural chicken affect the fast food industry? What are the ethical implications?

3. Do you think customers will respond positively to McDonald’s planned changes?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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