American Idol judges often have on their desks tall glasses embossed with Coca-Colas logo. This advertising strategy
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American Idol judges often have on their desks tall glasses embossed with Coca-Cola’s logo.
This advertising strategy is known as
a. product placement.
b. viral marketing.
c. an infomercial.
d. a direct pitch.
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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