American Idol judges often have on their desks tall glasses embossed with Coca-Colas logo. This advertising strategy

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American Idol judges often have on their desks tall glasses embossed with Coca-Cola’s logo.

This advertising strategy is known as

a. product placement.

b. viral marketing.

c. an infomercial.

d. a direct pitch.

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Related Book For  answer-question

Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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