Choose two advertising campaigns that have recently been conducted by similar businesses in your area. Choose one
Question:
Choose two advertising campaigns that have recently been conducted by similar businesses in your area. Choose one that you think is effective and one that you think is ineffective. What differences in the campaigns make one better than the other? Why would a business use a push strategy rather than a pull strategy?
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Related Book For 
Business Essentials
ISBN: 978-0134000091
8th Canadian Edition
Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos
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