Go to Apples website and click on the Apple Watch link. Describe Apples marketing mix strategy for
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Go to Apple’s website and click on the Apple Watch link. Describe Apple’s marketing mix strategy for the product—that is, the product/customer, price/
cost, promotion/communication, and place/convenience. How does Apple attempt to foster good customer relations? What marketing recommendations would you make to Apple?
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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