Identifying the internal strengths and weaknesses as well as the opportunities and threats found in the external
Question:
Identifying the internal strengths and weaknesses as well as the opportunities and threats found in the external environment with regard to the marketing functions of an organization is known as
a. a situational analysis.
b. a SWOT analysis.
c. a marketing analysis.
d. a competitive analysis.
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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