Is DTC advertising more appropriate for certain drugs? For example, do the ethics of advertising cholesterol-lowering drugs
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Is DTC advertising more appropriate for certain drugs? For example, do the ethics of advertising cholesterol-lowering drugs differ from the ethics of advertising antidepressants? Why?
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Somshukla Chakraborty
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Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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