Organic products are increasing in popularity. Suppose Coca-Cola came out with an organic soda product. Use the
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Organic products are increasing in popularity.
Suppose Coca-Cola came out with an organic soda product. Use the Internet to research other organic beverages and sodas. Where among Coca-Cola’s product lines would this item fit? How would CocaCola’s established branding help or hurt the product launch? What kind of pricing strategy do you think it would use to introduce the product?
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Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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