The direct mail industry has been around for many decades, but a few years ago some industry

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The direct mail industry has been around for many decades, but a few years ago some industry experts expressed the view that it was going to be in trouble because of the internet. But new technologies have emerged that have benefited the direct mail industry.

How does the development of new technology make it difficult to make predictions about future trends?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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