The Jeep brand uses a nontraditional marketing approach by offering Jeep owners invitations to special events. Go
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The Jeep brand uses a nontraditional marketing approach by offering Jeep owners invitations to special events. Go to the Jeep website and research the events that this company offers to its customers. How effective do you think engaging customers in ongoing events is in getting them to be repeat buyers?
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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