GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role

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GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role social media has played in GoPro’s success, was it a waste of time and energy for Woodman and his team to spend so much time trying to get their products into retail stores? Why not just use social media exclusively?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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