If Costco cant find enough land in a particular location to build its usual store format, should

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If Costco can’t find enough land in a particular location to build its usual store format, should it leverage the Costco brand name anyway and build something smaller, such as conventional department stores or grocery stores, in these areas? Why or why not?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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