Enter the TUN site and select cases, projects and assignments. Then select the case study: Harrahs High
Question:
Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case:
a. What information does the data mining generate?
b. How is this information helpful to management in
decision making? (Be specific.)
c. List the types of data that are mined.
d. Is this a DSS or BI application? Why?
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Step by Step Answer:
a Data mining generates valuable insights and patterns from large datasets In the context of the cas...View the full answer
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Related Book For 
Business Intelligence And Analytics Systems For Decision Support
ISBN: 9781292009209
10th Global Edition
Authors: Efraim Turban, Ramesh Sharda, Dursun Delen, Pearson Education Limited, Dennis G. Zill
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