Most people today are finding ways to stay active and healthy. Although everyone knows it’s best to fMost people today are finding ways to stay active and healthy. Although everyone knows it’s best to follow a healthy lifestyle, people often lack the motivation needed to keep them on track. 100Plus, a start-up company, has developed a personalized, mobile prediction platform called Outside that keeps users active. The application is based on the quantified self-approach, which makes use of technology to self-track the data on a person’s habits, analyze it, and make personalized recommendations. 100 Plus posited that people are most likely to succeed in changing their lifestyles when they are given small, micro goals that are easier to achieve. They built Outside as a personalized product that engages people in these activities and enables them to understand the long-term impacts of short-term activities.ollow a healthy lifestyle, people often lack the motivation needed to keep them on track. 100Plus, a start-up company, has developed a personalized, mobile prediction platform called Outside that keeps users active. The application is based on the quantified self-approach, which makes use of technology to self-track the data on a person’s habits, analyze it, and make personalized recommendations. 100 Plus posited that people are most likely to succeed in changing their lifestyles when they are given small, micro goals that are easier to achieve. They built Outside as a personalized product that engages people in these activities and enables them to understand the long-term impacts of short-term activities.

Questions for Discussion
1. Search online for other applications of consumeroriented analytical applications.
2. How can location-based analytics help individual consumers?
3. How can smartphone data be used to predict medical conditions?
4. How is ParkPGH different from a “parking space– reporting” app?