A start-up venture begins to market a new online service called Foodbook that targets consumers looking for

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A start-up venture begins to market a new online service called “Foodbook” that targets consumers looking for a particular dish at a restaurant. If Facebook sues the venture under trademark laws, what will be its theory of the case?

a. Direct infringement

b. Blurring

c. Tarnishment

d. Consumer confusion

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