Clayton is a customer who brought an action against Planet Travel for violation of the state consumer protection law and breach of contract. Fuener was operating Planet Travel as a sole proprietorship during the time of the violations, and Clayton sued Fuener d/b/a Planet Travel under the state law. Fuener delayed the matter from proceeding to trial for nearly three years and eventually incorporated a new entity for Planet Travel.

CASE QUESTIONS 1. Is Fuener liable under the consumer protection law as a sole proprietor? Why or why not?

2. Does the fact that Fuener incorporated his business after the violations have any impact on your analysis?