Hector’s General Store advertises cans of Fancy brand whole tomatoes for fifty cents per can, although he does not have any in stock. When customers arrive to buy the tomatoes, Hector tells them that his stock of Fancy brand tomatoes has been sold and that he cannot obtain more at the lower price. Hector then informs the customers that he has West Gold brand tomatoes in stock, for sixty cents per can. He claims that West Gold tomatoes are far superior to Fancy tomatoes. Hector’s behavior is considered

a. counter advertising.

b. a cease-and-desist order.

c. bait-and-switch advertising.

d. a violation of Regulation Z.