Most advertisers opt out of sensitive topic material when choosing where to place advertising on YouTube. Online video gaming, a relative new area for advertisers, has not been high on advertisers’ consideration list. YouTube determines what it classifies as advertiser-friendly video by having creators describe content using a checklist of elements. Violence in such video often disqualifies a video from carrying advertising (one way a creator of the video is paid). A creator of gaming videos has hired you to assess whether violence of any kind excludes advertisers from any interest in advertising near such video as YouTube assumes. Develop the measurement instrument for a mobile survey. In research with potential advertisers, what would you use as the operational definition for the construct “advertiser-acceptable” violence?