An online movie streaming company conducts a consumer study to find out the movie genres that its customers watch. Eighty-eight households volunteered to participate in the study and allow the company to track the genres of movies they watch over a one-week period. A portion of the data is shown in the accompanying table. Record 1 shows that members of that household watched action, romance, and drama movies during the week, while the second household watched only action movies during the same week.

Perform association rule analysis using the following settings. 

a. Specify a minimum support of 9 and a minimum confidence of 50%. Sort the rules by lift ratio. What is the top rule? Report and interpret the lift ratio for the top rule. 

b. Specify a minimum support of 5 and a minimum confidence of 25%. Sort the rules by lift ratio. What is the top rule? Report and interpret the lift ratio for the top rule.  

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Record 1 Record 2 # Record 88 action, romance, drama action ⠀ romance, drama