Consider the following portion of data consisting of 25 transactions a. Generate association rules with a minimum

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Consider the following portion of data consisting of 25 transactions


a. Generate association rules with a minimum support of 10 transactions and minimum confidence of 75%. Sort the rules by lift ratio. What is the lift ratio for the top rule? 

b. Interpret the support count of the top rule. 

c. Generate association rules with a minimum support of 5 transactions and minimum confidence of 50%. What is the lift ratio for the top rule? 

d. Interpret the confidence of the top rule.  

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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