A Canadian supermarket carried out a survey among its customers to predict the factors that influenced the visit frequency to the store. Number of visits refers to the number of times a consumer visited the store in the past 30 days. All the remaining ratings are on a seven-point scale. For example, 7 on satisfaction means that the consumer is very satisfied with the supermarket while 1 means the customer is not at all satisfied with the supermarket. Use the data to develop a regression model to predict the number of visits to the supermarket on the basis of consumer ratings on the remaining variables. Discuss the results, highlighting both the significant and nonsignificant predictors.

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Consumer Number ID 12 3 4 5 of Visits Familiarity Satisfaction Proximity 8 2 3 3 7 7 2 3 3 37 7 3 4 7 7 6 33 5 7