Table 3.14 shows the output of a factor analysis of the ratings of 82 respondents who were
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TABLE 3.14 Factor Analysis of the Discount Store Data Factor Scale Communality 67 IV 1. Good service .79 -15 06 .12 07 2. Helpful salespersons 3. Friandly personnel .75 -03 04 .13 31 .68 .74 -07 .17 .09 -.14 .61 4. Clean 59 -31 34 .15 -25 65 5. Pleasant store to shop in 6. Easy to ratum purchases 7. Too many clerks 8. Attracts upper-class customers 9. Convenlant location 10. High-quality products 11. Good buys on products 12. Low prices 13. Good spedals 14. Good sales on products 15. Reasonable value for price 67 .58 -.15 48 26 .10 .56 -23 13 -.03 -.03 39 .53 -.00 02 23 37 A7 46 -05 25 -.00 -.19 .17 31 36 30 -.02 03 26 25 34 -27 31 .12 36 - 88 02 09 .10 03 .79 -03 -74 .14 .00 .13 59 35 -67 -.05 .10 .14 .60 30 -67 01 -.08 .16 57 36 -03 .17 -52 .11 -.02 A1 12 -03 .11 16. Good store -47 A7 63 .18 17. Low-pressure salespersons 18. Bright store -28 -20 30 -.02 -.10 75 .26 - 05 61 67 66 19. Attractive store .19 03 34 24 20. Good displays 21. Unlimitad salactions of products 22. Spacious shopping 23. Easy to find items you want 24. Wall-organlzed layout 25. Well-spaced merchandise 33 -15 61 .15 - 20 .57 -03 00 09 00 29 09 54 49 00 20 00 70 .10 -.16 .10 01 36 57 39 A3 -02 25 54 -.17 16 20 .15 27 52 -.12 .15 A9 07 -34 26. Nat 38 A5 27. Big store 28. Ads fraquently soen by you 49 06 -65 -20 03 -20 07 .09 A2 23 -.16 25 29. Fast checkout 30 00 -33 28 Parcentage of varlance explained Cumulative varlance explained 16 12 45 16 28 37 50
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Related Book For
Business Statistics In Practice Using Data Modeling And Analytics
ISBN: 9781259549465
8th Edition
Authors: Bruce L Bowerman, Richard T O'Connell, Emilly S. Murphree
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