Explain what is meant by brand identity and the importance of this to the business marketer.

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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Explain what is meant by brand identity and the importance of this to the business marketer.

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Brand identity refers to the visible elements of a brand such as color design and logo that identify ...View the full answer

Business To Business Marketing

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