Explain what is meant by brand identity and the importance of this to the business marketer.
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Explain what is meant by brand identity and the importance of this to the business marketer.
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Brand identity refers to the visible elements of a brand such as color design and logo that identify ...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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