Value has assumed considerable prominence in marketing theory and practice. How is this reflected in selling?
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Value has assumed considerable prominence in marketing theory and practice. How is this reflected in selling?
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Valuebased selling has become a crucial strategy in the field of marketing and sales It is a technique that leverages the concept of value throughout ...View the full answer
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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