Why is an understanding of the buying behaviour of the customer insufficient for successful business marketing?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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Why is an understanding of the buying behaviour of the customer insufficient for successful business marketing?

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Understanding the buying behavior of the customer is an important part of business marketing as it allows businesses to anticipate customer needs and ...View the full answer

Business To Business Marketing

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