Desmond currently is a brewmaster for Copper Creek Brewery. He enjoys his job but is intrigued by

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Desmond currently is a brewmaster for Copper Creek Brewery. He enjoys his job but is intrigued by the prospect of quitting and starting his own brewery. He currently makes $70,000 at Copper Creek. Desmond anticipates that his new brewery will have annual revenues of $250,000, and total annual expenses for operating the brewery, outside of any payments to Desmond, will be $190,000. Desmond comes to you with his idea. He believes that he would be equally happy with either option, but that starting his own brewery is the right decision in light of its profitability. Ignoring what might happen beyond the first year, do you agree with him? Why or why not?

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ISE Analysis For Financial Management

ISBN: 9781265042639

13th International Edition

Authors: Robert C. Higgins Professor, Jennifer Koski

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