How is using social media to connect with other businesses and consumers different from the top-down traditional
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How is using social media to connect with other businesses and consumers different from the top-down traditional advertising approach used with television and magazine ads?
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With topdown marketing messages companies used television and magazine ads to promot...View the full answer
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Related Book For 
Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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